MUHAMMAD MUKARRAM; MUHAMMAD HASEEB SHAKIL; SADAF EHSAN; RAO TAHIR ANEES; NORDIANA AHMAD NORDIN. BALANCING SUSTAINABILITY AND INNOVATION: EXPLORING THE INTERVENTION OF STRATEGIC AMBIDEXTERITY IN PROCESS INNOVATION. International Journal of Business and Society, [S. l.], v. 26, n. 1, p. 299–320, 2025. DOI: 10.33736/ijbs.9564.2025. Disponível em: https://publisher.unimas.my/ojs/index.php/IJBS/article/view/9564. Acesso em: 3 may. 2025.