LIONG LILY; KELVIN YONG MING LEE; SHEN YI; PICK-SOON LING. ASSESSING UNIVERSITY STUDENTS’ PURCHASE INTENTION TOWARD THE ECO-FRIENDLY STATIONERY: THE MODERATION ROLE OF ENVIRONMENTAL CONCERN. International Journal of Business and Society, [S. l.], v. 26, n. 1, p. 234–252, 2025. DOI: 10.33736/ijbs.9560.2025. Disponível em: https://publisher.unimas.my/ojs/index.php/IJBS/article/view/9560. Acesso em: 3 may. 2025.