FERRY TEMA ATMAJA; LIZAR ALFANSI; RAUDA MAHARANI PUTRI; REVANTH KUMAR GUTTENA. WHY GO THE EXTRA MILE FOR APPLE? A DIVE INTO BRAND LOVE AND BRAND JEALOUSY. International Journal of Business and Society, [S. l.], v. 26, n. 1, p. 117–134, 2025. DOI: 10.33736/ijbs.9554.2025. Disponível em: https://publisher.unimas.my/ojs/index.php/IJBS/article/view/9554. Acesso em: 3 may. 2025.