Robert Jeyakumar Nathan, Soekmawati, So Won Jeong, & Byoungho Ellie Jin. (2023). K-WAVE FANS AND NON-FANS: CULTURE-SPECIFIC AND COLLECTIVE RESPONSES TO KOREAN COUNTRY AND PRODUCT IMAGE. International Journal of Business and Society, 24(2), 846–866. https://doi.org/10.33736/ijbs.5968.2023