Nur Rasyiqah Adam, Nor Afiza Abu Bakar, & Dayang Affizzah Awang Marikan. (2025). WILLINGNESS TO PAY FOR BORNEAN ORANGUTAN CONSERVATION IN SARAWAK, MALAYSIA. International Journal of Business and Society, 26(1), 193–210. https://doi.org/10.33736/ijbs.9558.2025