[1]
Li Qi and Shao Xiaoli 2024. THE IMPACT OF ANCHOR CHARACTERISTICS ON CUSTOMERS’ SUSTAINABLE FOLLOW IN E-COMMERCE LIVE BROADCAST—BASED ON THE SURVEY OF TIKTOK USERS IN CHINA. International Journal of Business and Society. 25, 1 (Apr. 2024), 354-367. DOI:https://doi.org/10.33736/ijbs.6919.2024.