Roba’a Yusof, Ahmad Shuib, Sridar Ramachandran, Ahmad Ali and Illisriyani Ismail 2022. Factors Influencing the Effectiveness of Supply Chain Traceability System Implementation for Shark and Ray Products in Pahang, Malaysia: Insights from Key Informant Interviews. International Journal of Business and Society. 23, 1 (Mar. 2022), 297-325. DOI:https://doi.org/10.33736/ijbs.4614.2022.