Sook-Fern Yeo, Cheng-Ling Tan, Kah-Boon Lim and Elaine Lam 2020. Influencing Factors of Facial Spa Treatment on Visit Intention: An Importance-Performance Matrix Analysis (IPMA) Approach. International Journal of Business and Society. 21, 3 (Dec. 2020), 1087-1100. DOI:https://doi.org/10.33736/ijbs.3313.2020.