Sadia, I., Norazirah Ayob, Najar, F.A. and najar, A. hussain 2025. THEORIZING INFLUENCER MARKETING PROCESS: A GROUNDED THEORY ANALYSIS OF SOCIAL MEDIA INFLUENCER-LED TOURISM PROMOTION IN KASHMIR : A Grounded Theory Analysis of Social Media Influencer-Led Tourism Promotions" . International Journal of Business and Society. 26, 3 (Dec. 2025), 1177–1198. DOI:https://doi.org/10.33736/ijbs.7815.2025.