Chompunoot Duangjan, Chamikorn Hiranrat and Nongrat Sansompron 2026. COMPETITIVE ADVANTAGE AND INNOVATION PERFORMANCE OF MSMES: THE EFFECTS OF GOVERNMENT SUPPORT, ENTREPRENEURIAL COMPETENCIES, AND CREATIVE SELF-EFFICACY. International Journal of Business and Society. 27, 2 (Sep. 2026), 600–620. DOI:https://doi.org/10.33736/ijbs.14353.2026.