Dai Trang Nguyen Thi and Candra Chahyadi 2026. MARKET ORIENTATION, INNOVATION, AND TELECOMMUNICATION FIRM’S PERFORMANCE IN AN EMERGING MARKET: THE STRATEGIC NEXUS OF SUSTAINABLE COMPETITIVE ADVANTAGE. International Journal of Business and Society. 27, 2 (Sep. 2026), 504–526. DOI:https://doi.org/10.33736/ijbs.14350.2026.