[1]
Shine Pintor Siolemba Patiro, Sri Yusriani, Kresno Agus Hendarto and Muji Gunarto 2025. MARKETING BOYCOTT MODEL IN INDONESIA: A STUDY USING SOCIAL IDENTITY AND PLANNED BEHAVIOR THEORIES. International Journal of Business and Society. 26, 1 (Apr. 2025), 211–233. DOI:https://doi.org/10.33736/ijbs.9559.2025.