International Journal of Applied and Creative Arts

Empirical Mapping Analysis Of Website World Health Organization From October To December 2023: A Webometric Analysis

Muhammad Asyraf Mohd Bakri — 2025-06-30

This webometric analysis uses SimilarWeb, a competitive intelligence tool, in order to evaluate the World Health Organization's website using webometrics. This study investigates global and country rankings, traffic sources, channels, demographics, performance metrics, referring websites, and social media impact between October and December of 2023. Additionally, SimilarWeb provides a standardized way to assess internet usage patterns globally by assessing user engagements, website traffic, and rankings. The application uses SimilarWeb for assessing national geography websites’ online presence. The analysis contributes significantly to webometrics and to improving the marketing strategies of the World Health Organization. A global ranking of #3290 is revealed for the traffic rank of https://www.who.int/, with a total of 71.93 million worldwide visits. Desktop and mobile devices are represented by 37.49% and 62.51%, respectively, in the device distribution. Mediafire.com is the primary referring website, contributing 22.06%, and file-sharing and hosting are the leading industries, contributing 22.09%. According to the analysis, the website has a higher proportion of female visitors with 62.69% compared to male visitors with 37.31%. The 25-34 age group has the highest representation of users, at 27.26%.

Public Service Announcement To Raise Awareness Of Coastal Reclamation’s Harmful Effects In Klebang, Malacca

Nur Ellisa Ahmad Shukre — 2025-06-30

The coastal reclamation issues in Klebang, Malacca, pose a significant problem within the state, exacerbated by a lack of public awareness through print ads Public Service Announcement (PSA). Coastal development projects have stripped marine resources for fishers in the area. This leads to adverse effects such as flash floods, loss of income for local sea product vendors, sedimentation of mud, and destruction of corals and mangroves crucial for sea animal breeding. There is a noticeable absence of visual awareness regarding coastal reclamation. This research aims to understand the acceptance of print ads PSA on the coastal reclamation’s harmful effects among local communities in Klebang, Malacca. This research utilized survey questionnaires as its primary data collection method. Results indicate that respondents acknowledged the harmful effects of coastal reclamation in Klebang, Malacca. They expressed agreement on the necessity of utilizing print ads PSA to address the issue, recognising its potential to bring positive changes to the coastal reclamation situation. In conclusion, the coastal reclamation issue in Klebang, Malacca, remains inadequately acknowledged, particularly in Malaysia, and print ads PSA are needed to make this issue known.

Analysis Of Factors Influencing Success In College-Level Advertising Design Competitions: A Quantitative Study Of College Awards

Jinghe Li — 2025-06-30

This study examines patterns in award-winning graphic advertising designs to identify factors that increase students' chances of success in university competitions. The research specifically analyzes creative advertising approaches, visual representations, and submission strategies of gold-winning entries in the AD CAMPUS competition (2019–2023). Findings show that using metaphors, flat illustrations, and submitting three pieces as a cohesive series are the most effective strategies for winning. This study provides valuable insights for instructors guiding students in creative advertising competitions, offering a foundation for future design instruction and competition strategies.

Emotional Furniture Design For The Elderly：How To Make Design Connect To End-Users

Jing Lu — 2025-06-30

As the problem of an aging society becomes increasingly serious, the emotional needs and quality of life of the elderly are receiving more and more attention. Furniture is not only closely related to people's daily lives, but also shows the emotional pursuits and personality characteristics of users during use. Therefore, in order to narrow the distance between elderly furniture and users, it is necessary to use the concept of emotional design, and then design furniture products with spiritual care and emotional satisfaction characteristics according to the physiological and psychological characteristics of the elderly and their emotional needs. This paper aims to explore how to improve the comfort and emotional resonance of furniture used by the elderly through emotional design methods. Through empathetic design and metaphorical techniques, we designed furniture that can arouse emotional resonance and psychological memory to meet the social and emotional needs of the elderly in environments such as reading rooms. The ultimate goal is to design furniture that is both practical and that can give emotional support and spiritual satisfaction to the elderly, so that they can feel the care and respect of society in their later years.

Pemaparan Warisan Dalam Filem Nasional Malaysia, Jogho (1997)

Fatimah Muhd Shukri — 2025-06-30

Jogho (1997) filem arahan U-Wei Haji Saari merupakan sebuah filem adaptasi daripada novel Juara (1976) oleh S. Othman Kelantan. Filem ini dinobatkan sebagai Filem Terbaik dalam Festival Filem Malaysia (FFM) ke-14 pada tahun 1999. Sebelum itu, filem ini telah mewakili Malaysia dalam Festival Filem Asia Pasifik di Taipei pada tahun 1998, dan memenangi Anugerah Pelakon Lelaki Terbaik. Apa yang menarik tentang filem Jogho adalah, filem ini berlatarkan kebudayaan dan warisan masyarakat Melayu Kelantan yang menetap di sempadan Selatan Thailand. Selain daripada itu, bahasa perbualan watak-wataknya juga menggunakan dialek negeri Kelantan. Namun begitu, antara syarat yang dikeluarkan oleh FFM ke-28 bagi mengiktiraf filem sebagai sebuah Filem Terbaik adalah penggunaan 70 peratus Bahasa Melayu. Bagaimana pula kedudukan filem Jogho yang memaparkan warisan budaya dan loghat negeri sebagai suatu bentuk identiti bagi mencerminkan masyarakat sesebuah negeri di Malaysia?. Untuk menghuraikan permasalahan warisan budaya dan bahasa filem Jogho, kajian ini bertujuan meneliti bahasa dan warisan budaya dalam konteks sinema nasional. Sehubungan dengan itu, kajian ini menerapkan konsep warisan budaya oleh Cooke (1999) untuk meneliti kedudukan Jogho sebagai sebuah filem nasional Malaysia. Data artikel ini diperolehi daripada kajian berbentuk fundamental dengan kaedah kualitatif sebagai rekabentuk kajian. Instrumen kajian utama bagi memperoleh jawapan adalah kaedah analisis kandungan. Dapatan kajian merakamkan bahawa, warisan budaya masyarakat Melayu Kelantan yang dipaparkan dalam filem ini menepati kriteria kebudayaan filem nasional seperti yang dibahaskan oleh Cooke. Ini menunjukkan filem Jogho berjaya dalam memaparkan komuniti imaginasi yang sebenarnya dapat dilihat dalam komuniti masyarakat Kelantan/Patani.

An Overview Of Virtual Reality-Based Educational Animation Design Optimisation

Nyet Fong Liew — 2025-06-30

Designing virtual reality (VR) experiences for tertiary education appropriately remains an active research topic. VR-based educational animation is seen as a low-cost VR option. It has been mentioned that more effort should be put into designing educational content and the role of design elements for VR. This thematic paper aims to explain the current research in VR-based educational animation. There have been efforts to propose strategies for collaboration with animators, improving the video quality, testing the effects of informational elements, and deriving design guidelines to enhance the video design. The overview identified loopholes and gaps, i.e., a lack of information about learners’ preferences for design elements and how to utilise the design elements better. The paper that investigates animators’ VR-based educational animation design experience is scarce. Hence, future research could investigate and fill in the gaps mentioned, which includes providing a clear description of the VR-based video design. It is hoped that this thematic paper can support and provide insights into future instructional design and development of VR-based educational animation, thus aiding its wider educational adoption.

Application Of Interdisciplinary Teaching In Museum Art Education: Case Study And Enlightenment

Li Yongyan — 2025-06-30

Museum art education offers a dynamic platform for interdisciplinary learning. While many researchers have explored interdisciplinary approaches within traditional classrooms, few have examined how museums integrate multiple disciplines to enrich educational experiences. Some scholars have identified challenges in developing cohesive interdisciplinary models within non-traditional learning environments. Therefore, this study aims to develop a framework that combines constructivist theory, interdisciplinary teaching models, and case study methods to investigate effective interdisciplinary practices in museum art education.Using a case study approach, this paper highlights the integration of STEAM, project-based learning (PBL), and inquiry-based learning (IBL) within museum settings. Given the limited research on interdisciplinary teaching in museum art education, this paper focuses on two central questions: First, how does interdisciplinary teaching impact student engagement and comprehension in museum art education? Second, how does interdisciplinary teaching in museum education influence the development of students' creativity and critical thinking skills? This study employs qualitative thematic analysis to assess learning outcomes, specifically examining the effectiveness of interdisciplinary methods in enhancing student engagement and comprehension in museum contexts. It also investigates whether interdisciplinary teaching significantly fosters creativity and critical thinking in students. These research objectives aim to uncover the potential applications and challenges of interdisciplinary teaching in museum education, ultimately providing practical insights for future educational models.

An Integrative Review: A Standard Practice of Proofing and Labelling Process Terminology in Printmaking

Nur Adibah Nadiah Mohd Aripin — 2025-06-30

Printmaking, as an artistic and varied technique, involves a particular proofing and labelling process that ensures the reliability and quality of multiple impressions derived from a matrix. Printmakers face persistent challenges in achieving consistent print quality and accurate reproduction of the original design. The need for standard proofing and labelling procedures and tools for assessing and improving these issues poses a barrier to achieving the desired level of precision and consistency in print editions. This research aims to identify the standard proofing and labelling process terminology in printmaking techniques in current practices. An integrative review of the literature on the proofing and labelling process in printmaking was conducted and is suited for early-stage identifying inquiries, allowing for close investigation of data from various sources. The importance of the proofing and labelling process in maintaining artistic integrity, enhancing print quality, and contributing to the overall value of printmaking in the future. A conceptual framework was constructed to strengthen printmaking development towards the proofing and labelling process phase. Conversations and further research to explore possibilities in the proofing and labelling process could increase the relevance opportunities in printmaking.

Traditional Ethnic Music: Diverse Presentations And Continuity Of Heritage Through The Lens Of “Nüshu Music”

YUCHEN LIAO — 2025-06-30

"Nüshu," the world's only existing script exclusively used by women, is inherited, and utilized among females in the Jiangyong region of Hunan Province. It represents a unique female cultural heritage, notable not only for its distinctive script but also for its expressive nature. Although a written language, "Nüshu" is also conveyed through singing, making it a syllabic script where each character represents a single syllable. Comprehension of its content necessitates performance through singing. Due to its unique reading method of "singing," "Nüshu" is inextricably linked to music, rendering it of significant value for musicological research. This paper delves into the modern representation of "Nüshu" music, employing methods of data collection and literature analysis to explore how traditional ethnic music, under the illumination of technological advancements, can be integrated with technological means to offer diversified and enriched forms of presentation. The primary research objective is to convey the beauty of traditional ethnic music to the public in a more intuitive manner and to facilitate its teaching and transmission through innovative approaches. It hopes to provide support for the transmission and education of traditional folk music.

Cultural Value Exploration: Bronze Patterns In The Chinese Museums

Dai Yongli — 2025-06-30

This paper aims to deeply explore and analyze the profound cultural value of ancient Chinese bronze patterns, adopting a qualitative research strategy that involves image analysis, case study and in-depth interviews. The aim is to comprehensively reveal the historical background, artistic achievements, and multiple meanings of these motifs in the social and cultural fields. Through systematic research, we expect to gain a deeper understanding of the wisdom and aesthetic pursuits of ancient civilizations, and at the same time provide a theoretical basis for the protection and transmission of cultural heritage. The study reveals that the rich variety and exquisite design of motifs on bronzes reflect the religious beliefs, social organization, and people's understanding of beauty in ancient societies. In addition, these motifs played a key role in cultural inheritance, artistic innovation, and historiography, not only highlighting the unique charm of ancient civilization but also establishing a cultural link between history and modernity. In addition, travelers critically evaluate the existing research on these motifs reveal their limitations and provide novel insights and guidelines for future research.

Exploring Chinese Flower-And-Bird Painting's Impact On Porcelain Design: Aesthetic Philosophy And Creative Evolution Review

YUAN LIU — 2025-06-30

This comprehensive review explores the synergy between the aesthetic philosophy and creative inspirations found in Chinese Flower-and-Bird Painting, examining its role as a pivotal subject matter in shaping the artistic evolution of Porcelain Surface Design. Grounded in the profound cultural appreciation for the natural world, artists employing this medium become conduits for conveying their innermost thoughts, encapsulating the essence of the Chinese aesthetic value philosophy. Identifying a critical gap in understanding, the study introduces a novel variable emphasizing the creative inspiration derived from the aesthetic value philosophy of Chinese Flower-and-Bird Painting. Identifying a critical gap in understanding, the study introduces a novel variable emphasizing the creative inspiration derived from the aesthetic value philosophy of Chinese Flower-and-Bird Painting. Findings reveal a nuanced interplay of variables, encompassing the aesthetic value of Chinese painting and porcelain art, intrinsic variables associated with Chinese aesthetic value philosophy, and those pertinent to creative inspiration. This review defines the variables significantly influencing the aesthetic value philosophy and creative inspiration evident in Chinese Flower-and-Bird Painting, illustrating its pivotal role in the evolution of Porcelain Surface Design.

The Impact Of Aigc Technology On Smart Museum Development And Cultural Heritage Transmission

Haiyan Fang — 2025-06-30

The rapid advancement of artificial intelligence (AI) technology has significantly accelerated the development of smart museums, enhancing their capabilities in cultural preservation and inheritance. However, researchers have identified numerous challenges in integrating AI technology into traditional museum frameworks, particularly in advancing smart museum construction. This study employs a narrative review methodology and adopts the Diffusion of Innovations Theory as its theoretical framework to analyze the current state of digitalization and smart development in museums. It explores the application of Artificial Intelligence Generated Content (AIGC) technology in building smart museums, emphasizing its critical role in cultural heritage preservation, transmission, and interactive cultural education. This study aims to provide new perspectives and innovative strategies for smart museum construction to support museums’ sustainable development in the digital era as there is limited financial support from governments.

Curatorial Challenges In The Wave Of New Media：The Transformation And Innovation Of Contemporary Chinese Art

Yutong Qiu — 2025-06-30

Chinese art has undergone significant transformation, blending traditional cultural elements with modern media and techniques. This evolution has sparked interdisciplinary dialogue and innovative practices, reshaping global perceptions of Chinese identity and heritage. This paper explores the dynamic relationship between tradition and innovation in contemporary Chinese art, highlighting the critical role of curatorial practices in shaping artistic narratives. Drawing on recent research, it examines emerging trends in curating, focusing on technology integration, cultural heritage preservation, and audience engagement, with the aim of helping curators navigate challenges and contribute to the field’s growth.