International Journal of Applied and Creative Arts

The Engagement of Public Participation in Participatory Art Practices

Wan Jamarul Imran Wan Abdullah Thani — 2024-07-30

Participatory art practices promote public involvement or participation as part of the entity that will assist the artist to create the artwork. The participative type approach seems challenging the usual practices of the artist, even the artistic outcomes or artform or artwork will be in different contexts. The study was to identify a gap remains in understanding the influence and purpose from the participant that can lead to their participation. It was focusing on the participants’ perception as a co-creator in participatory art practices. Data was gathered from questionnaires posed to respondents who participated in the conducted participatory art project. The thematic analysis was used to identify the participant purpose of involvement in participatory art. Result found that the participation from the public was based on self-inclination and their engagement in the activity contribute significantly to the socially engaged context. Public engagement in participatory art has encouraged the happening of a constructive relationship between the artist and the proposed concept.

Research on Brand Image Building Strategies Based on the Xiaohongshu Platform -- Taking the Beauty Industry as an Example

ziwei xia — 2024-07-30

The purpose of this study is to explore the brand image building strategy of the Xiaohongshu platform in the beauty industry. Based on the introduction of the development status of the Xiaohongshu platform and the beauty industry, this study analyzes the image distribution and attention of beauty brands on the Xiaohongshu platform, and evaluates the influence and user ratings of beauty brands on the Xiaohongshu platform. Then, this paper develops a beauty brand image building strategy based on the Xiaohongshu platform, including determining the positioning and differentiated competition strategy of beauty brands, developing a social media marketing strategy, designing a user experience and word-of-mouth management strategy, and exploring the feasibility and effectiveness of celebrity endorsement and cross-border cooperation strategies. Finally, this study draws conclusions through empirical research and analysis, and proposes future research directions and recommendations. The findings of this paper have important reference value for the brand image building of Xiaohongshu platform and the beauty industry.

Redesigning museum display models in the context of digitalization

Yuxin Wang — 2024-07-30

After decades of digital tide washing the world, even one of the most sacred existences in human life, art, has to go through evolution and make some adaptions. The materials used in artists' creations, the artworks' presence in time and space as objects, and the economic properties of art have all been changed drastically as a response to the rapidly growing cybernetic world. An increasing number of digital artworks show up on the internet every day, whether they are the documentation of physical artworks in the real world or completely digital pieces that only live in the cybernetic world. Accordingly, the relationship between the online audience and digital works has completely changed their interactions. Museum professionals, public audiences, educators, and so many other roles in the art-viewing activity are having mixed opinions about dealing with art in virtual spaces. They need a more accurate understanding of the meaning and value of the artworks they are viewing. Therefore, how to apply digital media technology to facilitate a better creative experience between viewers and digital physical artworks will be a very important and challenging issue. This paper firstly explains the definition and development history of digital museum exhibition; secondly analyzes the current research status of digital museum exhibition technology and its application areas at home and abroad; then discusses the factors affecting the audience's viewing behavior from the user's perspective, namely: human psychological factors (including cognitive factors, emotional factors, motivation), environmental factors (including social and cultural factors, natural environmental factors); finally The construction method of the virtual exhibition system based on the concept of interaction design is discussed in combination with the above two aspects, and the model can effectively improve the audience's visiting experience through examples.