HU, B.; ABDULLAH, Q. D. L. Exploring How Brand Engagement and Experience Drive Brand Loyalty Through Word-of-Mouth Intention. International Journal of Applied and Creative Arts, [S. l.], v. 9, n. 1, p. 108–123, 2026. DOI: 10.33736/ijaca.11971.2026. Disponível em: https://publisher.unimas.my/ojs/index.php/IJACA/article/view/11971. Acesso em: 3 jul. 2026.