THE IMPACT OF SOCIAL MEDIA TOWARDS VISIT SARAWAK YEAR 2019 AS TOURIST DESTINATION

  • Nurul Amalina Hamnan Universiti Malaysia Sarawak

Abstract

This article discusses the impact of social media towards Visit Sarawak 2019 as tourist destination. The study uses qualitative method through interview sessions with tourists that are selected randomly using social media platform. Based on the findings, most of the tourists used social media and online platforms to get information for visiting Sarawak. It is hope that this study can help to boost tourism industry in Sarawak in the future by including several guidelines of promotional strategies based on social media and tourists behavioural framework.

Published
2020-06-30